This Is Working.

This Is Working.

We’ve decided to let you in under the hood, so to speak, here at SOZO | Pivotal with the launch of a behind the scenes video series, This is Working. We figured we’d get two episodes under our belt before we made any type of formal announcement. Sometimes you don’t know how these things are going to work out. We didn’t want to make any grand promise that we couldn’t deliver. Two episodes was our benchmark for saying this is real, and here we are…Episodes 1 and 2.

So why are we doing these quick videos that take you into the inner workings of our small business?

One answer is because The Apprentice misses the mark. It’s not about selling lemonade and designing a brochure. But seriously, we felt it was important to create a running documentation of what we’re experiencing and how we’re growing our business in a tough economy. As we get closer to completing our first decade of entrepreneurship, we reflected on all of our experiences, triumphs and challenges. Good or bad—it’s all part of the adventure. Perhaps us sharing our experiences will help others. Who knows?

We’re excited to start a new chapter in the journey of growing SOZO | Pivotal and building a socially responsible company focused on doing outstanding work. It’s a journey that’s going to bring things back to the drawing board to analyze what the company is doing and how it’s doing it. You’re going to get a look into the inner workings of a real Michigan-based business that refuses to let recessions, FOR LEASE signs, dismal national statistics and unemployment rates drag us down.

There’s excitement and opportunity all around us, but sometimes it’s just a little harder to find. So come along as we show you how we’re repositioning our successful branding and design company.


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