Woodward Dream Cruise changes logo…again
That’s what the Woodward Dream Cruise did when it recently unveiled a new logo that looks an awful lot like a bad classic car cliche and carries more detail than what could effectively be reproduced on the side of a 747. How exactly do they plan on printing that on hats, polo shirts and key chains?
I caught word of this change last night over at the Tanner Friedman blog and was stunned to hear that the sleek design created last year by former GM Design Director, Dick Ruzzin, was being put to rest.
Over here we loved the identity created by Ruzzin and thought it was a mark that could take the Dream Cruise well into the future and reach out to everyone (sponsors, affiliates and businesses included) in this area—whether or not you’re a hardcore car enthusiast. From merchandising to visibility, Ruzzin’s creation was spot on and had the ability to resonate with everyone from Detroit to Birmingham to Pontiac. This year’s version is tough on the eyes to say the least. Catch someone walking down the street with that shirt on and you don’t know whether they attended the Woodward Dream Cruise or a Wednesday night parking lot car show at Big Al’s Diner.
I’m assuming the designer was a professional and he was just set back to the drawing board over and over again by an uneducated committee. Or, perhaps they did their research and this is the right direction for the event. But as far as I’m concerned, The Woodward Dream Cruise should stand out as the world’s biggest and best classic car exhibit. In our opinion, it lost a huge part of that when it so quickly shelved last year’s icon in favor of … this.