Auto Show more upbeat this year
Over the past couple years the North American International Auto Show has taken on a more low-key display of the cars and trucks. Gone were some of the over-the-top and impressive stages that showcased the various manufacturer’s product lines. Also missing from the floor plan was Porsche and a few other luxury badges that thought Detroit wasn’t worth including on their auto show circuit.
From what I’ve heard, that’s all changed. The auto show is back. Porsche is back. And most importantly the excitement and ownership of this being THE auto show is back at Cobo Center.
I wouldn’t consider myself a car enthusiast, but I love the auto show. I love that new car smell and I go down every year with my dad. Part of that tradition is also a stop at Lafayette Coney Island after a couple of hours walking the floor and picking up car brochures.
One thing I’m really excited about this year is the “Smarter Living in Michigan” exhibit located downstairs in Michigan Hall. Our client, Albert Kahn, created the design and developed the floorplan and layout that surrounds the Ride and Drive Track where visitors can ride and experience electric automobiles. As part of the Kahn exhibit we created a short video about the history of Albert Kahn, the architect, and his involvement and friendship with Henry Ford during the automotive industry’s early days. The video also focuses on the principals of sustainability that were important to Kahn back then and how they remain relevant today in what the 116-year-old firm provides to other industries such as health care, higher education and corporate buildings and infrastructures.
You can learn more about our relationship and work with Kahn here.