Introducing the “This is Working” Series

Introducing the “This is Working” Series


We’re intrigued by the work that people do on their way to becoming successful. You’ve heard it said before, there’s no such thing as an overnight success. There isn’t a bigger truth out there.

Behind every overnight success is hours, days, weeks, months and years of hard work and behind-the-scenes struggle to make it happen. To shine the light on some of that not-so-glamous toil, we’re going to bring back our “This is Working” series to feature metro Detroit businesses and entrepreneurs who are not only working hard, but truly have something to show everyone that what they’re doing is really working.

Let us have it. Tell us about yourself and why you should be featured on This is Working and we’ll get in touch. Email us with “This is Working candidate” in the subject line and two sentences in the body describing why you’re unique and should be featured. Please, no e-mails from PR people representing companies or business owners. We want to hear straight from you. It doesn’t matter whether your company is big or small, new or old. All that matters is that your energy and enthusiasm shows and that you have a product or service that is truly unique in the marketplace.

Here are a few more details about the initiative:

WHO: Entrepreneurs.

WHY: We want to meet and showcase some of metro Detroit’s finest entrepreneurs. Everyone has something to share and everyone has something to learn from others. It’s a perfect way to promote a business and learn from it at the same time. The segment isn’t so much about the company’s product or service, but how they’re going about growing it and how they got to where they are.

WHAT: The format is wide open. The feature may take the form of a video, a Q&A or a feature story. It all depends on how we’re able to connect.

WHEN: Once a week. The first feature will debut the week after the 4th of July.


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