It’s fun seeing the work we do together actually come together through the creative process.
Strategy first. Design second.
If anyone tells you otherwise, they’re wrong. It’s just that simple. However, we all know that a shiny new logo or a slick new website is the answer to actually seeing tangible tools that communicate your company’s identity and message. People don’t get all that excited reading about another company’s brand strategy — that explains why you usually see glossy portfolios of logos and identities rather than white papers outlining the strategy behind it.
We work best with clients who understand the importance of converging their business strategy with a design program. We honestly feel that if you apply design before strategy you’re wasting your money and wasting money isn’t a smart business decision. As a result you won’t see us blindly designing a client’s logo or website without first being involved in the vision and objective of what it is they’re trying to carry out.
So take a few moments to look at some of the creative tools we’ve designed around a solid brand strategy. It may not necessarily apply to your business, but at least you can see the thought process of why we did what we did.