CREATING A MESSAGE...THEN MAKING IT SPREAD

SOZO | Pivotal has worked with the Albert Kahn Family of Companies for over three years. Throughout that time we've created a number of tools that support the implementation of their new brand strategy that we initially developed. This particular project is an announcement for the company's comprehensive new website. This wasn't just any website — it's a portal into the culture of the company. A creative "how-to" was necessary to inform the audience of the many features the site has to offer.

We came up with the theme after Googling the name "Albert Kahn." Since Kahn was a world-renowned architect and the company had been around for well over 100 years, it wasn't too much of a surprise when hundreds of thousands of search results were delivered under his name. What was really impressive was that the company's new website was at the top of that search — a perfect way to exhibit how the site is all things Kahn and the place to be not only for company information, but also historical facts and information about this innovative architect.

Implemented in the piece is the firm's "The Perfect Ratio." Unfold the announcement and you'll see a preview of the home page and pull-outs explaining each of the site's six sections.