Keeping busy at SOZO / PIVOTAL

While we like to keep this blog focused on current events and thoughts on marketing, branding and design, every now and again it’s good to put up some old fashioned shop talk. We hope you don’t mind this small form of self promotion…

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There’s no excuse for not being involved

Every year, it seems, there’s a Super Bowl advertiser that regrets signing off on a spot that [...]

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Borders bankruptcy news not shocking, just hits close to home

News this morning that Borders has filed Chapter 11 bankruptcy and may be closing up to 200 of its s[...]

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Growing buzz or growing sales?

Ahh, the Chrysler Super Bowl spot. I better get to this while it’s still somewhat timely. Wher[...]

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Opportunities at SOZO / PIVOTAL

SOZO / PIVOTAL is growing and rather than looking for individuals jumping from one agency experience[...]

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Auto Show more upbeat this year

Our client, Albert Kahn, created the design and developed the floorplan and layout that surrounds th[...]

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Starbucks rebranding long before they changed the logo

Count me in as one of the few who actually thinks Starbucks’ new logo is great. I love it. I l[...]

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Helping our clients get in the “flow”

In sports it’s called being in the zone. In the creative arena we call it the “flow.R[...]

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Does Your Business…

Several years ago we created a hardcover marketing piece for a client we were courting. It was back [...]

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