WHAT IS CIRCLE CHANGE

Circle Change is a short 15 to 20 minute video interview and discussion with leading professionals in the marketing industry. With Circle Change we hope to enlighten our viewers on the many marketing and branding challenges that businesses face in an increasingly competitive marketplace. By inviting a variety of talented professionals from various marketing practices, Circle Change is a lively discussion about topics including branding, design, public relations, online marketing, advertising, networking, photography, customer service and printing. In addition we’ll talk to companies that we’ve collaborated with to present a sort of video case study. The format is casual question-and-answer banter that will routinely stray from the outline. Of course, this is how the best discussions evolve.

WHAT'S WITH THE NAME?

A circle change-up is a baseball reference. It’s a particular type of off-speed pitch that is used to throw off the timing of the batter. We thought the name worked great for this concept. Instead of doing the same thing over and over again, businesses must mix up its marketing efforts in order to remain relevant and stay at the top in their respective industries.

Take a look at the two words that make up this name...we refer to the group of professionals within our “circle” and the “change” required for businesses to thrive in this current economy. Too much explanation?
Maybe, but we like the name and we hope you do too! More importantly, we hope you like the content!