Dave

Steve and I were thrilled to share the evening with you, your clients, your colleagues and your friends. We had many wonderful conversations and even made a new friend or two. Thank you for thinking of us… If you are able to judge an individual by the company he keeps, I think you’re a rich man! In gratitude and wishing you peace,

Nicole and Steve

Does the year 1741 ring a bell with anyone? Hint: Benedict Arnold

Imagine if you didn't have to spend the first 50% of your time with a new prospect explaining who you are, what you do and how you do it. What if your brand had already communicated that for you? You can spend 100% of your time focusing on sales rather than educating your prospects about your business

Another benefit of branding is that the efforts you expend increasing your brand awareness through promoting and marketing your brand to your target market automatically transfers to your products and services. So, even when you're advertising your brand, you're indirectly also marketing your products and services.

HOW DO I CREATE MY OWN BRAND?

OK, so you're convinced you need to create your own brand. Where on earth do you start?

We saw earlier that your brand needs to say who you are, what you do and how you do it. It needs to do all these things at the same time as establishing your relevance to and building credibilty with your prospective customers. Needless to say, it is absolutely essential, if you are to build your own brand, that *you yourself* have a firm grasp of who you are, what you do and how you do it. If not, you're going to have the devil's own time getting that message across to anyone else, let alone establishing your relevance and credibility.

http://321branding.ws43.com/Branding_Your_Business.html

WHY DO I NEED TO CREATE MY OWN BRAND?

http://321branding.ws43.com/Branding_Your_Business.html

WHAT IS A BRAND?

Your brand is more than just the logo on your letterhead and business cards or your business name. It is your corporate identity. An effective brand tells the world who you are, what you do and how you do it, while at the same time establishing your relevance to and credibility with your prospective customers.

Your brand is also something more ethereal. It is how your business is perceived by its customers. If your brand has a high perceived value, you enjoy many advantages over your competition, especially when it comes to pricing. Why do you think people are prepared to pay stupid money for items of clothing with the initials "CK" on them? Perceived value. Perceived value as a result of very effective brand promotion resulting in very high brand awareness.

http://321branding.ws43.com/Branding_Your_Business.html

Are you or have you read Simon Sinek's Book "Start with Why". I just picked it up and think it's great.

I'm hearing more people discus the why and as you point out it is a very important part of internal and external business.

Few business owners seem to understand.

Thanks for the post.

Rosh