Who is XSP& for?

XSP& is for businesses and entrepreneurs who are 1) just starting out, and 2) looking to introduce a new product or expand into different markets. They’ve created their business model and now they need to craft the message and communicate to their audience. The problem that many start-ups face is the fact that they don’t know where to begin when so many things need to be done.

What is the deliverable?

In our 30 minute initial conversation we’ll determine a clearly-defined deliverable. Everyone is going to want to gain something unique from the program. For example, if you’re looking for a comprehensive overview, the deliverable will be a clear understanding of what you should do next in your marketing effort.

Explain comprehensive overview versus single-issue consultation?

A comprehensive overview is just that. It’s looking down at your business model and identifying the important elements in creating a solid brand strategy. For single-issue advice, many businesses are looking for an answer to one issue. Perhaps its addressing a stale office culture or exploring the process of redesigning your corporate identity. Whatever the case, it addresses a single issue that you’ve been wrestling with.

What if we don’t come up with a solution in 2 hours?

We’ll take more time. Don’t worry, it won’t cost you more. Please know that the initial 30 minute consultation really kicks things off. We not only understand what you want to gain from this, but we also start getting the wheels in motion long before our 2-hour meeting or phone call.

What if we decide to continue working with SOZO | Pivotal to help us with our brand strategy and experience design?

Many of the activities we do in XSP& are similar to the programs and steps we take with clients who are on retainer. The time and money invested in XSP& is backed out of the larger project quotation.

Is it better to do it over the phone or in person?

It’s entirely up to you. Both have its pros and cons. We recommend doing it away from the office so there aren’t any distractions. But if you can shut your door and email, we can accomplish just as much over the phone.

When do I have to pay?

Payment is required after we schedule our 30 minute needs assessment conversation and before we send you the XSP& booklet.

How long does it take to schedule these three sessions?

The three meetings must occur within the span of four weeks. We find that this timeframe allows you to appropriately prepare and complete the workbook for the two hour discussion and start implementing the solutions provided.

Can I bring a business partner or someone else from my company along with me?

Sure. We allow no more than three individuals to participate in the discussion. Since time and focus is of the essence, we feel the fewer people in the discussions, the better. However, we strongly encourage you to share the workbook, discussion points, notes and solutions with your team as everyone is going to be very involved in the success of the company.