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		<title>Overhauling an Industry</title>
		<link>http://www.sozopivotal.com/2012/12/overhauling-an-industry/</link>
		<comments>http://www.sozopivotal.com/2012/12/overhauling-an-industry/#comments</comments>
		<pubDate>Fri, 07 Dec 2012 16:42:42 +0000</pubDate>
		<dc:creator>Dave Klonke</dc:creator>
				<category><![CDATA[Branding and Identity]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[eyeglasses]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[warby parker]]></category>

		<guid isPermaLink="false">http://www.sozopivotal.com/?p=1332</guid>
		<description><![CDATA[Fast. Cheap. Good. We&#8217;ve mentioned this cliched business tenet before. You know how it goes; pick two because you certainly can&#8217;t have all three. But stop. Why can&#8217;t I have all three? Why can&#8217;t there be a business that breaks down that barrier that limits and prevents differentiation within an industry? I may have found [...]]]></description>
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		<title>A Q&amp;A with Jay McMillan</title>
		<link>http://www.sozopivotal.com/2012/12/this-is-working-a-conversation-with-the-maker-of-great-first-impressions/</link>
		<comments>http://www.sozopivotal.com/2012/12/this-is-working-a-conversation-with-the-maker-of-great-first-impressions/#comments</comments>
		<pubDate>Sun, 02 Dec 2012 21:55:05 +0000</pubDate>
		<dc:creator>Dave Klonke</dc:creator>
				<category><![CDATA[Branding and Identity]]></category>
		<category><![CDATA[Local Design]]></category>
		<category><![CDATA[This is Working]]></category>

		<guid isPermaLink="false">http://www.sozopivotal.com/?p=1300</guid>
		<description><![CDATA[When you talk to Jay McMillan, founder of Royal Services, you can&#8217;t help but be inspired not only by his passion for his business, but by the passion he has toward yours! In an era where too many business owners are only looking out for their bottom line, Jay eschews the &#8220;what&#8217;s in it for [...]]]></description>
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		<title>A Q&amp;A with Rod Call</title>
		<link>http://www.sozopivotal.com/2012/07/this-is-working-a-qa-with-snoloha-founder-rod-call/</link>
		<comments>http://www.sozopivotal.com/2012/07/this-is-working-a-qa-with-snoloha-founder-rod-call/#comments</comments>
		<pubDate>Mon, 30 Jul 2012 17:34:25 +0000</pubDate>
		<dc:creator>Dave Klonke</dc:creator>
				<category><![CDATA[Branding and Identity]]></category>
		<category><![CDATA[Local Design]]></category>
		<category><![CDATA[This is Working]]></category>

		<guid isPermaLink="false">http://www.sozopivotal.com/?p=1231</guid>
		<description><![CDATA[This is exciting. What you are about to read is the first installment in our &#8220;This is Working&#8221; series. What we&#8217;ve set out to do with the series is highlight entrepreneurs and their businesses. We&#8217;re not just looking to feature anyone with a tax ID number. Ideally, these are business owners who have something that [...]]]></description>
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		<title>Introducing the &#8220;This is Working&#8221; Series</title>
		<link>http://www.sozopivotal.com/2012/06/introducing-the-this-is-working-series/</link>
		<comments>http://www.sozopivotal.com/2012/06/introducing-the-this-is-working-series/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 15:18:33 +0000</pubDate>
		<dc:creator>Dave Klonke</dc:creator>
				<category><![CDATA[SP News]]></category>
		<category><![CDATA[This is Working]]></category>

		<guid isPermaLink="false">http://www.sozopivotal.com/?p=1203</guid>
		<description><![CDATA[We&#8217;re intrigued by the work that people do on their way to becoming successful. You&#8217;ve heard it said before, there&#8217;s no such thing as an overnight success. There isn&#8217;t a bigger truth out there. Behind every overnight success is hours, days, weeks, months and years of hard work and behind-the-scenes struggle to make it happen. [...]]]></description>
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		<title>&#8220;Me Too&#8221; or &#8220;Me Two&#8221;</title>
		<link>http://www.sozopivotal.com/2012/06/me-too-or-me-two/</link>
		<comments>http://www.sozopivotal.com/2012/06/me-too-or-me-two/#comments</comments>
		<pubDate>Wed, 20 Jun 2012 19:59:08 +0000</pubDate>
		<dc:creator>Dave Klonke</dc:creator>
				<category><![CDATA[Branding and Identity]]></category>

		<guid isPermaLink="false">http://www.sozopivotal.com/?p=1179</guid>
		<description><![CDATA[Me too. Or is it Me Two, as in number two. The second one to come along. The one that saw the opportunity and joined the party. We roll our eyes at companies that follow closely behind the release of a new technology with their own twist on what&#8217;s hot. We cringe when a mobile [...]]]></description>
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		<title>Keeping busy at SOZO / PIVOTAL</title>
		<link>http://www.sozopivotal.com/2011/05/keeping-busy-at-sozo-pivotal/</link>
		<comments>http://www.sozopivotal.com/2011/05/keeping-busy-at-sozo-pivotal/#comments</comments>
		<pubDate>Mon, 23 May 2011 21:21:39 +0000</pubDate>
		<dc:creator>Dave Klonke</dc:creator>
				<category><![CDATA[Does Your Business]]></category>
		<category><![CDATA[SP News]]></category>
		<category><![CDATA[does your business]]></category>
		<category><![CDATA[XSP&]]></category>

		<guid isPermaLink="false">http://www.sozopivotal.com/?p=753</guid>
		<description><![CDATA[While we like to keep this blog focused on current events and thoughts on marketing, branding and design, every now and again it&#8217;s good to put up some old fashioned shop talk. We hope you don&#8217;t mind this small form of self promotion&#8230; XSP&#38; 2.0 You may be familiar with a program we launched a [...]]]></description>
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		<title>There&#8217;s no excuse for not being involved</title>
		<link>http://www.sozopivotal.com/2011/03/theres-no-excuse-for-not-being-involved/</link>
		<comments>http://www.sozopivotal.com/2011/03/theres-no-excuse-for-not-being-involved/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 18:37:05 +0000</pubDate>
		<dc:creator>Dave Klonke</dc:creator>
				<category><![CDATA[Branding and Identity]]></category>
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.sozopivotal.com/?p=744</guid>
		<description><![CDATA[Every year, it seems, there&#8217;s a Super Bowl advertiser that regrets signing off on a spot that runs during the big game. This year&#8217;s Monday morning advertising quarterback is Groupon. You may recall the company ran a spot that many felt made light of the repression in Tibet. Some may question the ad agency, in [...]]]></description>
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		<title>Borders bankruptcy news not shocking, just hits close to home</title>
		<link>http://www.sozopivotal.com/2011/02/borders-bankruptcy-not-shocking/</link>
		<comments>http://www.sozopivotal.com/2011/02/borders-bankruptcy-not-shocking/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 15:12:13 +0000</pubDate>
		<dc:creator>Dave Klonke</dc:creator>
				<category><![CDATA[Branding and Identity]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Local Design]]></category>
		<category><![CDATA[bankruptcy]]></category>
		<category><![CDATA[Borders]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.sozopivotal.com/?p=732</guid>
		<description><![CDATA[News this morning that Borders has filed Chapter 11 bankruptcy and may be closing up to 200 of its stores is yet another defining moment in publishing and may forever be the true beginning of the end to the entire bookstore experience. Sure, news of their struggles — as well as the challenges of other [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Growing buzz or growing sales?</title>
		<link>http://www.sozopivotal.com/2011/02/growing-buzz-or-growing-sales/</link>
		<comments>http://www.sozopivotal.com/2011/02/growing-buzz-or-growing-sales/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 16:30:38 +0000</pubDate>
		<dc:creator>Dave Klonke</dc:creator>
				<category><![CDATA[Branding and Identity]]></category>
		<category><![CDATA[Local Design]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Detroit 187]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.sozopivotal.com/?p=722</guid>
		<description><![CDATA[Ahh, the Chrysler Super Bowl spot. I better get to this while it&#8217;s still somewhat timely. Where do I begin and how do I write this so it doesn&#8217;t sound like a negative piece? I can start by saying what I liked about it from a creative standpoint or I can begin by talking about [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Opportunities at SOZO / PIVOTAL</title>
		<link>http://www.sozopivotal.com/2011/01/opportunities-at-sozo-pivotal/</link>
		<comments>http://www.sozopivotal.com/2011/01/opportunities-at-sozo-pivotal/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 17:36:11 +0000</pubDate>
		<dc:creator>Dave Klonke</dc:creator>
				<category><![CDATA[SP News]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Job Opportunities]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web programming]]></category>

		<guid isPermaLink="false">http://www.sozopivotal.com/?p=712</guid>
		<description><![CDATA[SOZO / PIVOTAL is growing and rather than looking for individuals jumping from one agency experience to another, we&#8217;re seeking entrepreneurial-minded marketing and design professionals in the areas of public relations, web programming, video/photography and business development who clearly understand the business and creative side of a full-service agency. Ideally this individual is currently working [...]]]></description>
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