There was a day when logos weren’t always created and stored in nice vector files. You weren’t always able to copy and paste, email and upload artwork anywhere you’d like. In those days it was all about the logo slick. You would provide a printer these camera-ready images on a fancy coated stock until of course someone would run it through a copier and say “good enough.” Of course that photocopy got photocopied and you can see where it goes from there.
Over time, something like that happened to the original version of the Manresa Jesuit Retreat House’s logo. SOZO / PIVOTAL was contracted to clean up the artwork and create one official version of the logo. The detail in the original seal were no longer visible due to reproduction upon reproduction and budding graphic artists took a shot at reproducing the seal culminating in an assortment of varieties spread across the organization’s communications.
A fresh new look wasn’t necessary. The brand equity in the Manresa seal was strong and the use of the identity on buildings and signage meant that completely re-designing the mark wasn’t practical. SOZO / PIVOTAL re-drew the points and balanced the artwork. The logo was then introduced as a gold foil on new stationery and capital campaign materials.