All posts tagged branding

warbyparker770Fast. Cheap. Good.

We’ve mentioned this cliched business tenet before. You know how it goes; pick two because you certainly can’t have all three.

But stop. Why can’t I have all three? Why can’t there be a business that breaks down that barrier that limits and prevents differentiation within an industry? I may have found one that does. Warby Parker. Continue Reading →

Over the past couple years the North American International Auto Show has taken on a more low-key display of the cars and trucks. Gone were some of the over-the-top and impressive stages that showcased the various manufacturer’s product lines. Also missing from the floor plan was Porsche and a few other luxury badges that thought Detroit wasn’t worth including on their auto show circuit. Continue Reading →

Count me in as one of the few who actually thinks Starbucks’ new logo is great. I love it. I like how they boldly did away with the name, but didn’t touch anything else. I love how at first glance the iconic cup doesn’t really look all that much different. Continue Reading →